Giselle WS
GRAPHIC DESIGNER
LPL FINANCIAL
In-house design for financial services, covering both customer facing and internal marketing & advertising.
WEBSITE UPDATES
When updating the website, I worked alongside editors and content creators to deliver a unified message through my image treatments and choices. The execution balanced staying on-brand and pushing a fresh look. Below are a few examples.
SOCIAL MEDIA
A variety of advertisements were distributed on social media; these are a few samples.
INVESTING & AGE RESEARCH
LPL Research produced a series of studies that needed data visualization solutions to be promoted across the LPL.com website and social media channels. Below are advertising pieces for blogs and social, as well as backgrounds for web.
INTERNAL MATERIALS
The identity of LPL's brand was not only customer-facing: executives prided themselves in including all employees in their brand and values. Below are some materials carefully designed for internal use.
HR EXECUTIVE DECK
For a keynote presentation at an HR conference, I was tasked with aiding one of our top executives in crafting her slides.
LPLPAC REPORT
These three print pieces were designed fresh for a new and interesting way to display the annual report, all while staying in LPL Financial's brand standards. The style spans across a one-sheet informational handout, a booklet delivered to supporters and a mail-in slip contained in the booklet.
DIGITAL SIGNAGE
Screens across the LPL Campus display information regarding holidays and employee activities. Below are a few examples.
