Giselle WS
GRAPHIC DESIGNER
SENTRYONE
Marketing deliverables for a b2b software company, ranging from exhibit booths to digital advertising.
ESSENTIALS + SQLBITS CAMPAIGN
Webinars were SentryOne's main source of leads, so advertising for them was imperative in our success. The visual concepts shifted overtime with feedback from presenters and change in messaging.
PASS EVENTS
Webinars were SentryOne's main source of leads, so advertising for them was imperative in our success. The visual concepts shifted overtime with feedback from presenters and change in messaging.
AD CAMPAIGNS
There was always a white paper, ebook, deal or conference to promote involving SentryOne. This translated into dozens of different advertising campaigns, each one with a variety of sizes and iterations, all designed within strict brand standards.
INTERNAL DOCUMENTS
Many of my designs were inward facing, helping our sales departments, engineers or human resources with their visual needs.
The user personas were defined by marketing and product, and put into an organized two-page format for each persona to be handed as part of a training booklet to new sales hires.
Two beer taps could be found in our large kitchen area for special events, so these signs were requested by our HR department.
Other inward-facing products were simply diagrams or PDF forms to communicate between departments. Below, an event agenda based on a presentation deck for the Sales Kick Off.
KEVIN GOES WEST
One of our colleagues was quite the celebrity within the SQL community. We capitalized on his popularity for many series of speaking tours and conferences. I was tasked with concepting and executing the Kevin Goes West campaign.
WEBINAR CAMPAIGNS
Webinars were SentryOne's main source of leads, so advertising for them was imperative in our success. The visual concepts shifted overtime with feedback from presenters and change in messaging.
WHITEPAPERS & CASE STUDIES
Arguably the toughest part of this assignment, these documents were jam-packed with very complex information. My task was not only to make these pleasant to the eyes, but intelligible and marketable as gated content.
