Giselle W.S.
GRAPHIC DESIGNER
RESUMÉ
Education: Bachelor of Fine Arts at Ringling College of Art + Design
Graphic & Interactive Communications major, Business of Art + Design minor; with Honors.
Technology skills: Artificial Intelligence (Google AI studio, Gemini, Co-Pilot, others), basic HTML & CSS,
Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, Canva, Windows & MacOS,
Microsoft Office (Word, Powerpoint, Excel), CRMs (WordPress, Adobe AEM, Wix), typing at 110WPM,
project management platforms (WorkFront, Jira, Trello, Crisply), Google Ads, IT helpdesk experience.
Languages: English (fluent), Spanish (conversational), Portuguese (native).
GRAPHIC DESIGN EXPERIENCE
Mattress Firm (MAR 2020 - PRESENT)
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Email marketing and digital production on a fully remote marketing team for major national retailer.
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Responsible for: execution of a large volume of digital assets under strict brand standards, with special attention to performance data, compliance, legal requirements and mobile optimization; constant collaboration across departments, innovation and testing within design choices; team-building efforts & internal departmental activities; constant creative feedback and reviews; ongoing process improvements.
Self-Employed (2012 - PRESENT)
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Freelance graphic design services, individual product sales, consulting services and marketing.
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Projects included website redesigns, media training for organizations, logo and brand identity packages, print collateral, animation design, email marketing, social media marketing, infographics, and more.
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Clients ranging from small businesses to non-profit organizations and corporate contracts.
Harris Teeter (JUL 2019 - DEC 2019)
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In-house design including in-store signage, branding, marketing and advertising of major grocery retailer.
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Responsible for: defining seasonal design guidelines; concept, pitch, and creation of advertising campaigns; completing production design across channels; collaborating with print, radio & video teams.
Charlotte Pride (MAR 2018 - NOV 2018)
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Volunteer marketing director of the second-largest Pride festival in the southeast.
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Responsible for: merchandising design; event marketing; digital and print advertising; email marketing campaigns; webdesign and webmastering; event photography and photo editing; public relations.
SentryOne (DEC 2017 - FEB 2019)
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Small, in-office creative team within the marketing department of b2b data technology startup.
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Responsible for: pitching, concepting and creating digital advertising; standardization of internal communications and branding; fast-paced turnaround of dense and highly complex informational solutions, both internal and external-facing; visual assets ranging from presentation decks to wayfinding.
LPL Financial (AUG 2017 - MAY 2018)
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Corporate design in a small, fast-paced communications team within asset management firm.
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Responsible for: mostly internal-facing materials targeted to financial advisors, including efforts in partner support, events, content creation, digital & email marketing, and brand development; focusing on attention to detail, extensive legal requirements and collaborating extensively with other creatives & team.
Lowe’s Home Improvement (MAR 2016 - MAR 2017)
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Online marketing of major retailer in agile team environment.
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Responsible for: customer–facing advertising; re–design of user experiences; email marketing campaigns; optimization of responsive mobile web and application assets; pitch deck design; project documentation.
Quaero, Inc. (SEP 2015 - MAR 2016)
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In-house marketing and communications team within start-up b2b data software company.
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Responsible for: refining, concepting, pitching, and executing internal & external visual campaigns; event marketing and advertising; print collateral; presentation designs; complex, original infographics.
WhiteLine Creative (MAY 2014 - MAY 2015)
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Boutique marketing agency of local clients varying from breweries to educational institutions.
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Responsible for: over 75 accounts spread among web, video, branding and marketing; projects including motion, content creation, email, large print and UX design, with an emphasis on video production.
Nickel Communications (AUG 2013 - MAY 2014)
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Internship position under professor and local advertising creative director of boutique marketing agency.
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Responsible for: advertising, marketing materials, ranging from small print mailers to storefront signage and video graphics; collaborating with copywriter, director and client to find creative business solutions.