Digital promotions for major corporate retailer brand, templated and designed in a fast-paced, highly collaborative environment.

LOWE'S

RUG PAGE

For this re-design, the organization sought to create an entirely new landing page that was informed by customer behavior with the product it showcased. Information needed to be organized in a clear and concise way and displayed in a visually exciting experience. All the while, I worked around existing parameters that previously filtered the rug-shopping experience, keeping SEO optimization in mind.

Rug Page

Old landing page (left) and detail of new page (right)

Full page in detail, Desktop (left) and Mobile (right)

APPLIANCE PAGE

Lowe's is the biggest name in appliances in the US. I had the honor to work on the Appliances Page every few weeks, updating a previously designed template. With that in mind, I pitched a visual facelift in order to improve the storytelling aspect of it, while still preserving a format that could be changed quickly as requested by our vendors.

Appliance Page

Initial updates to existing page

Improved design

Black Friday updates

MOBILE WEB

Rather than simply downsizing a desktop experience, Lowes.com provided a custom mobile web layout designed in tandem by the homepage and mobile designer (in this case, me.)

Mobile Web

Holiday homepage example

Black Friday homepage

Isolated spot samples, with creation process

EMAILS

Similar in style to the homepage and mobile assets, these supporting emails had to fit very specific platform constraints and still be designed uniquely and tell a story.

Emails