LPL FINANCIAL

In-house design for financial services, covering both customer facing and internal marketing & advertising.

WEBSITE UPDATES

When updating the website, I worked alongside editors and content creators to deliver a unified message through my image treatments and choices. The execution balanced staying on-brand and pushing a fresh look. Below are a few examples.

 
Outlook 2018 publication web announcement
 

SOCIAL MEDIA

A variety of advertisements were distributed on social media; these are a few samples.

Social promotion for video tips
LinkedIn promotion for retirement
Advertising for job fair
March Madness social post
Job fair advertisement
Career fair advertisement
Career fair advertisement
Social promotion for video tips
Careers advertisement
Final Four social promotion
Careers advertisement
Careers advertisement
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INVESTING & AGE RESEARCH

LPL Research produced a series of studies that needed data visualization solutions to be promoted across the LPL.com website and social media channels. Below are advertising pieces for blogs and social, as well as backgrounds for web.

Millennials, Generation X and Baby Boomes social post
Millennial banner
Millennial banner

Generation X banner
Generation X banner

Baby Boomers banner
Baby Boomers banner

Millennial banner
Millennial banner

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Millennials infographic
Millennials infographic

Generation X infographic
Generation X infographic

Baby Boomer infographic
Baby Boomer infographic

Millennials infographic
Millennials infographic

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INTERNAL MATERIALS

The identity of LPL's brand was not only customer-facing: executives prided themselves in including all employees in their brand and values. Below are some materials carefully designed for internal use.

LPL ice cream social merch
LPL Campus fact sheet
Establishing your Business handout
 

HR EXECUTIVE DECK

For a keynote presentation at an HR conference, I was tasked with aiding one of our top executives in crafting her slides.

 

LPLPAC REPORT

These three print pieces were designed fresh for a new and interesting way to display the annual report, all while staying in LPL Financial's brand standards. The style spans across a one-sheet informational handout, a booklet delivered to supporters and a mail-in slip contained in the booklet.

LPLPAC Handout
 

DIGITAL SIGNAGE

Screens across the LPL Campus display information regarding holidays and employee activities. Below are a few examples.

Digital Signage sample 1
Digital signage sample 3
Digital Signage sample 2

Thank you.