LPL FINANCIAL

In-house design for financial services, covering both customer facing and internal marketing & advertising.

WEBSITE UPDATES

When updating the website, I worked alongside editors and content creators to deliver a unified message through my image treatments and choices. The execution balanced staying on-brand and pushing a fresh look. Below are a few examples.

 
website_spot7.jpg
Transitin Support website screnshot
LPL.com homepae for Veteran's Day
Outlook 2018 publication web announcement
ASUS Laptop
LPL.com image 3
LPL.com image 4
LPL.com image 1
LPL.com image 2
Homepage of LPL.com
 

SOCIAL MEDIA

A variety of advertisements were distributed on social media; these are a few samples.

Social promotion for video tips
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LinkedIn promotion for retirement
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Advertising for job fair
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March Madness social post
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Job fair advertisement
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Career fair advertisement
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Career fair advertisement
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Social promotion for video tips
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Careers advertisement
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Final Four social promotion
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Careers advertisement
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Careers advertisement
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INVESTING & AGE RESEARCH

LPL Research produced a series of studies that needed data visualization solutions to be promoted across the LPL.com website and social media channels. Below are advertising pieces for blogs and social, as well as backgrounds for web.

Millennials, Generation X and Baby Boomes social post
Investing & Age Research backgrond
Millennial banner
Millennial banner

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Generation X banner
Generation X banner

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Baby Boomers banner
Baby Boomers banner

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Millennial banner
Millennial banner

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Millennials infographic
Millennials infographic

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Generation X infographic
Generation X infographic

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Baby Boomer infographic
Baby Boomer infographic

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Millennials infographic
Millennials infographic

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INTERNAL MATERIALS

The identity of LPL's brand was not only customer-facing: executives prided themselves in including all employees in their brand and values. Below are some materials carefully designed for internal use.

LPL Financial Ice Cream party
LPL ice cream social merch
LPL Campus fact sheet
Confernce Guide brochure
Establishing your Business handout
 

HR EXECUTIVE DECK

For a keynote presentation at an HR conference, I was tasked with aiding one of our top executives in crafting her slides.

 

LPLPAC REPORT

These three print pieces were designed fresh for a new and interesting way to display the annual report, all while staying in LPL Financial's brand standards. The style spans across a one-sheet informational handout, a booklet delivered to supporters and a mail-in slip contained in the booklet.

LPLPAC Handout
LPLPac report inside
LPLPAC Annual report inside
LPLPAC 2017 Annual Report
LPLPAC report back and insert
 

DIGITAL SIGNAGE

Screens across the LPL Campus display information regarding holidays and employee activities. Below are a few examples.

LPL campus TVs
Digital Signage sample 1
Digital signage sample 3
Digital Signage sample 2

Thank you.