Original Logo: Follow Your Dreams Brazil

A mockup delivered to a local client for their first logo review.

Sentry One: User Personas

Individual profiles of potential customers, condensed into a handy guide for sales training.

FreakShow: Guerrila Marketing

A printed, black-and-white collage overtaking the windows of a college campus building.

Light & Vision: The CMYK Process

A visual explanation of the CMYK printing process.

Harris Teeter: Live United Page

A landing page redesign for a charity partnership campaign between Harris Teeter (local grocery chain) and LIVE United.

TréborStyle: Lamborghini Promo

A styled jewelry shoot concept and heavy post-production.

CORPORATE CONTRACTS

Spanning multiple channels and campaigns, these long-term projects were completed within corporate creative teams.

Digital promotions for major corporate retailer brand, designed in a fast-paced, highly collaborative environment.

Advertising projects for local grocery chain across digital channels, in coordination with video and print campaigns.

Marketing deliverables for a b2b software company, ranging from exhibit booths to digital advertising.

In-house design for financial services, covering both customer facing and internal marketing & advertising.

Marketing and communication materials for a data analytics startup. Delivering highly complex messages in digestible designs.

FREELANCE CLIENTS

These smaller projects range from stationery small business solutions to passion projects around a community issue.

Restructuring and redesign for the website of a local leadership summer camp for minority students.

A comprehensive marketing campaign for the Charlotte Pride 2018 season, focused on the Latinx outreach program.

From infographics to supporting collateral, this collection of exhibition materials reflect on a city's most recent police shooting.

Six-month marketing campaign for a local Italian jewelry store, with refined photography and various print materials.

A collection of original logo designs, custom-made from pitch to execution to various clients.

PERSONAL PROJECTS

Original creations to stimulate the mind, or conceptual projects just for the fun of it.

Coming soon

A redesign of a classic TimeLife Science 1964 book where type and visual concepts revitalize the material.

Based on women's issues, these posters are a small addition to educational visuals available online in Portuguese.

Photo-polymer plate poster with embedded 3D model announcing the release of the 1984 Macintosh 128k.

Concept redesign of a local tea & hookah bar menu, combining existing psychedelic themes and eclectic elements with refined typography.

Giselle WS

GRAPHIC DESIGNER

CORPORATE CONTRACTS

Lowe's

Harris Teeter

Sentry One

LPL Financial

Quaero

FREELANCE CLIENTS

Camp Lead-Up

Orgullo

Know Justice

TréborStyle

Original Logos

PERSONAL PROJECTS

CLTCommunityHelp

Light & Vision

Infográficas

The Future Is Here

Mad Hatter's